Product Decomposition of ZoloStays

This work is a part of Academic curriculum at SPJIMR.

According to RedSeer analysis, the co-living space in India is worth about $1.2 billion. The co-living platform helps to connect property owners with the prospective tenant. In the last 5 years, there have been many players targeting the co-living space and one of the prominent company is ZoloStays. Started in 2015 by Akhil Sikri, Nikhil Sikri, and Sneha Choudhry, ZoloStays is targeting working professionals and students in finding a living space around the vicinity of their workplace. It’s currently operating in 10 cities in India, along with 23000 beds. Starting of the year, ZoloStays has secured its Series B funding for further expansion up to 50000 beds.

Let’s try to understand more about ZoloStays and its product.

Value Proposition

Product Market Fit


( Importance Vs Satisfaction Framework )

Users & Persona

Type of users of ZoloStays

ZoloStay Listing and Pricing

ZoloStay Listing in India
(Tool Used – Tableau)

ZoloStay Average Rent
(Tool Used – Tableau)

Customer Journey Map

Tool Used – Lucid Charts
Link – https://www.lucidchart.com/invitations/accept/872ab3c1-0c4a-48b0-8d45-fefb73adf21e

Prototype/Wireframe


( Tool Used – Whimsical )

Competitive Analysis (Stanza Living, ZoloStay and CoHo)